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“Among the competitive cosmetic market, some Chinese enterprises blaze a trail by investing the field of CBD cosmetic and skin-care products to gain core competitive power of their products. ”
In recent years, there are more and more CBD-infused products surging into market, which is especially apparent in some western countries legalizing cannabis at state level. CBD-infused cosmetic products has recently risen to prominence, and it is becoming a vane for many cosmetic enterprises who ambitiously pursue the new trend of the market. For instance, Sephora has launched 2 brands on the official website: HighBeauty and LordJones, which specially sell CBD makeup and skin-care products. The reason why CBD is welcomed is that its therapeutic functions and effects on the skin have been uncovered and verified by many researches.
Despite the strict regulation from government, Chinese CBD market is still at a rise period. Manifested by the report, the scale of Chinese CBD market will reach to $112M (￥760M ). Among the competitive cosmetic market, some Chinese enterprises blaze a trail by investing the field of CBD cosmetic and skin-care products to gain core competitive power of their products. The Chinese popular brand: One Leaf launches a kind of facial mask containing CBD, with the monthly order numbers reaching to 20,000 in Tmall and over 15,500 consumers’ comments received. Another famous brand in China: Inbriz has set up the first Chinese physical store in Futian district, Shenzhen, where consumers can experience the latest CBD products.
Functions of CBD
CBD, the abbreviation for Cannabidiol, is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic functions of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substance, CBD is as efficient as prescribed drugs to release chronic pain, anxiety, inflammation, depression and many other conditions. In 2017, the World Health Organization considers it as no health risks or abuses.
Extensive scientific research – much of it sponsored by the U.S. government – and mounting anecdotal accounts from patients and physicians highlight CBD’s potential as a treatment for a wide range of maladies, including (but not limited to): Autoimmune diseases like inflammation and rheumatoid arthritis; Skin disease (acne, dermatitis, psoriasis),etc.
When CBD is added into makeups, it can provide a relief to inflammation and mitigate and revitalize the skin. Meanwhile, those products with CBD infused can also help to improve people’s sleep quality. It can avail those who suffer acne and pimple on the skin for its mitigation function is highly indispensable after inflammation is diminished.
CBD and CBD Cosmetic & Skin-care Products in Chinese Law
According to the Inventory of Cosmetic Materials (2015) issued by State Food and Drug Administration, cannabis extracts have been listed as cosmetic materials. Although the clause about CBD in this file is still ambiguous and gray, the number of enterprises who attempt to enter the CBD cosmetic field is rising based on a online statistic.
This statistic shows that as of 5th Dec., the type of cannabis-related cosmetic products has reach to 216, among which 208 products are newly registered in 2019, showing a trend of rapid growth.
Application of CBD is not specifically banned by law, but Chinese government has never loosen the regulations on Cannabis. Cannabis is still on the list of Chinese narcotics, and only the hemp with concentration of THC (the addictive substance in cannabis) lowering that 0.3% is permitted to grow under the regulation of local governments. Meanwhile, all the procedures of CBD application and producing are also regulated by the governors.
Market Anticipation of Chinese CBD-infused Skin-care and Makeup Products
Restricted by the government’s rules and people’s unfamiliarity, CBD-infused skin-care and makeup products still have a long way to go in China. Currently, though more and more enterprises are stepping into this field, the big winner among the investors are those who own popular brands, because judging from the data of Tmall and Taobao, there is a manifest difference in the order numbers between the famous brands and nameless brands.
Meanwhile, the disproportionate and uneven market calls for the issuance of a effective and legal regulative standard. Otherwise, counterfeit products will flood the market, further leading to consumers mistrust to the whole CBD makeup and skin-care field. The Chinese CBD market can take Sephora’s Standards for the CBD Products as an example, which was published early this year with the aim of standardizing the CBD market in the US. Sephora was the first global beauty retailer with standards for the CBD products, and its standards became a milestone of global CBD industry.
Needless to say, global CBD industry is still in swaddling clothes,and the side effects of CBD products are uncertain. As more positive outcomes from researches are present in the future, it can be anticipated that will treat the CBD products more objectively and be more willing to use them.
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