1. The Law of the Lid
Leadership Ability Determines a Person’s Level of Effectiveness
Brothers Dick and Maurice came as close as they could to living the American Dream—
without making it. Instead a guy named Ray did it with the company they had founded. It
happened because they didn’t know the Law of the Lid.
2. The Law of Influence
The True Measure of Leadership Is Influence—Nothing More, Nothing
Her husband had everything: wealth, privilege, position, and a royal title. Yet instead of him,
Princess Diana won over the whole world. Why? She understood the Law of Influence.
3. The Law of Process
Leadership Develops Daily, Not in a Day
Theodore Roosevelt helped create a world power, won a Nobel Peace Prize, and became
president of the United States. But today you wouldn’t even know his name if he hadn’t
known the Law of Process.
4. The Law of Navigation
Anyone Can Steer the Ship, But It Takes a Leader to Chart the Course
Using a fail-safe compass, Scott led his team of adventurers to the end of the earth—and to
inglorious deaths. They would have lived if only he, their leader, had known the Law of
5. The Law of E. F. Hutton
When the Real Leader Speaks, People Listen
Young John went into his first board meeting thinking he was in charge. He soon found out
who the real leader was and learned the Law of E. F. Hutton in the process.
6. The Law of Solid Ground
Trust Is the Foundation of Leadership
If only Robert McNamara had known the Law of Solid Ground, the War in Vietnam—and
everything that happened at home because of it—might have turned out differently.
7. The Law of Respect
People Naturally Follow Leaders Stronger Than Themselves
The odds were stacked against her in just about every possible way, but thousands and
thousands of people called her their leader. Why? Because they could not escape the power
of the Law of Respect.
8. The Law of Intuition
Leaders Evaluate Everything With a Leadership Bias
How is it that time after time Norman Schwarzkopf was able to sense problems while other
leaders around him got blindsided? The answer lies in the factor that separates the great
leaders from the merely good ones: the Law of Intuition.
9. The Law of Magnetism
Who You Are Is Who You Attract
Why are the Dallas Cowboys, once revered as “America’s Team,” now so often reviled and
the subject of controversy? The Law of Magnetism makes it clear.
10. The Law of Connection
Leaders Touch a Heart Before They Ask for a Hand
Elizabeth Dole has mastered it. If husband Bob had done the same, he might have become
the forty-third president of the United States. It’s called the Law of Connection.
11. The Law of the Inner Circle
A Leader’s Potential Is Determined By Those Closest to Him
John already used time management to the fullest, but he wanted to accomplish more. His
priorities were already leveraged to the hilt, and there were no more minutes in a day! How
did he go to a new level? He practiced the Law of the Inner Circle.
12. The Law of Empowerment
Only Secure Leaders Give Power to Others
Henry Ford is considered an icon of American business for revolutionizing the automobile
industry. So what caused him to stumble so badly that his son feared Ford Motor Company
would go out of business? He was held captive by the Law of Empowerment.
13. The Law of Reproduction
It Takes a Leader to Raise Up a Leader
What do the top NFL head coaches have in common? You can trace their leadership ability
to just a handful of mentors. That’s also true for hundreds of CEOs. More than 80 percent of
all leaders are the result of the Law of Reproduction.
14. The Law of Buy-In
People Buy Into the Leader, Then the Vision
The first time Judy Estrim started up a company, it took her six months to find the money.
The second time it took her about six minutes. What made the difference? The Law of BuyIn.
15. The Law of Victory
Leaders Find a Way for the Team to Win
What saved England from the Blitz, broke apartheid’s back in South Africa, and won the
Chicago Bulls multiple world championships? In all three cases the answer is the same. Their
leaders lived by the Law of Victory.
16. The Law of the Big Mo
Momentum Is a Leader’s Best Friend
Jaime Escalante has been called the best teacher in America. But his teaching ability is only
half the story. His and Garfield High School’s success came because of the Law of the Big
17. The Law of Priorities
Leaders Understand that Activity Is Not Necessarily Accomplishment
Jack Welch took a company that was already flying high and rocketed it into the stratosphere.
What did he use as the launching pad? The Law of Priorities, of course.
18. The Law of Sacrifice
A Leader Must Give Up to Go Up
He was one of the nation’s most vocal critics on government interference in business. So why
did Lee Iacocca go before Congress with his hat in his hand for loan guarantees? He did it
because he understood the Law of Sacrifice.
19. The Law of Timing
When to Lead Is as Important as What to Do and Where to Go
It got him elected president of the United States. It also cost him the presidency. What is it?
Something that may stand between you and your ability to lead effectively. It’s called the
Law of Timing.
20. The Law of Explosive Growth
To Add Growth, Lead Followers—To Multiply, Lead Leaders
How did a man in a developing country take his organization from 700 people to more than
14,000 in only seven years? He did it using leader’s math. That’s the secret of the Law of
21. The Law of Legacy
A Leader’s Lasting Value Is Measured By Succession
When many companies lose their CEO, they go into a tailspin. But when Roberto Goizueta
died, Coca-Cola didn’t even hiccup. Why? Before his death, Goizueta lived by the Law of
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