While ecommerce accounts for only a small portion of overall health and wellness sales,
the industry is experiencing accelerated growth in several sectors amid a burgeoning
global shift in consumer behavior regarding what we put in our bodies, aging populations
desiring improved muscle, joint, and cognitive health, and emerging middle and affluent
classes in key markets.
Additionally, increased consumer awareness toward preventative health care combined with an empowered and self-directed consumer who wants to take charge of their health and, at times,
experiment with wellness alternatives to traditional health care medicines, therapies, and procedures is laying a foundation for growth in the second half of the decade and beyond.
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