IN THE BAT TLE OF THE BULGE, DIET AND EXERCISE DOMINATE
Around the globe, the majority of respondents rely on tried-andtrue
methods to lose weight—diet and exercise. Three quarters of
global respondents who are trying to lose weight plan to change their
diet, and nearly as many (72%) plan to exercise. Comparatively, low
percentages of respondents use other methods to shed unwanted
pounds: 11% say they take diet pill/bars/shakes, 7% use medicine
prescribed by their doctor and 6% use other methods not described in
Among those who are changing their diet to lose weight, nearly twothirds
(65%) say they are cutting down on fats, a decline from 70%
reported in Nielsen’s 2011 Global Health & Wellness Survey, and 62%
are eating less chocolate and sugary sweets, a percentage that holds
steady from 2011. Conversely, more than half of global respondents
(57%) are expanding their diets with more natural, fresh foods, up
from 55% reported three years ago.
Eating smaller portions is the diet method of choice for four-in-10
global respondents (41%) and nearly as many are choosing to
consume fewer processed foods (37%). A low-carbohydrate, high-fat
diet has increased in popularity since 2011, rising seven percentage
points to 25%. One-in-five (19%) respondents are following another
non-specified diet plan, and one-in-10 (11%) are opting for commercial
slimming programs like Weight Watchers.
Fat’s reputation as dietary enemy No. 1 is fading in North America.
Between 2011 and 2014, the number of respondents saying they are
cutting down on fats (59%) dropped by double-digits (14 percentage
points). Over the same period, the number of North American
respondents following a low-carb, high-fat diet (23%) increased
10 percentage points. While the low-carb movement appears to be
gaining momentum in North America, the region still trails AsiaPacific
in adoption, where 34% of respondents say they follow a lowcarb,
high-fat diet to lose weight—the highest of any region.
Eating smaller portions to lose weight is most popular in North
America (49%) and Latin America (48%), and the percentage of
respondents eating fewer processed foods is highest in North America
(46%). The use of commercial slimming programs in Asia-Pacific and
Africa/Middle East (17% in each region) exceeds the global average
Continue at: https://www.nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-%20January%202015.pdf
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