Abstract: SWOT analysis has become one of the most useful tools in the development of business and
industry, as a tool in making the decisions to be good and right and the products are produced by industry as its business, Process SWOT analysis requires an internal survey of strengths, weaknesses and external threats and opportunitis surveys. the external part has a significant impact. on a business and industry organization, economic, political, and even life-changing institutions. The shift from industrial society to service society and from a manufacturing-oriented economy to service orientation has had a significant impact on consumer demand. The world of business and industry both manufacturing and innovation in designing the future of their business. Innovative strategies are always developed to ensure that the business grows and meets the needs of its customers. As primary and secondary need.
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