THINK DIRTY: An App that Reveals the Hidden Dangers in Your Cleaning and Skincare Products

A few months ago while I was doing some research online I came across this company called the Think Dirty App (FREE!). I just had to Blog and tell you all about it because it has to be the SMARTEST and BEST APP out there today regarding ingredient discovery in Beauty Products, Household Cleaners and Laundry Care Products. There are a few APPS like this available but this one is by far the best! The App breaks down the ingredients in the product and RATES them in terms of level of Carcinogenicity, Developmental & Reproductive Toxicity and Allergenicity & Immunotoxicity. By seeing the ingredients stand out in a way that you can understand allows you to be educated and properly informed on how harmful a product may actually be. This allows you to make a Healthy Choice to: 1. Not Buy it or 2. Ditch it and Replace it! They do offer a listing of recommended products that may be more suitable and healthier for you to use instead and you can purchase through a link to Amazon.
Think Dirty enables consumers to make greener choices in the beauty and cleaning aisle.
The cool and convenient thing about the Think Dirty App is that you can easily search for products in their very large Database of close to 260,000 products! You can do this by using the SEARCH bar or you can SCAN the product. Their list is growing Daily. I often receive notifications that they have added more  products to their database. So Handy! If there is a product that you can’t find in the database the APP allows you to contribute to the database by taking a photo of the product and entering the product name. Once you submit you get points (but I am not sure what those are for yet) You will be notified when the Think Dirty App people have added your product! VOILA!
Here is what I did IMMEDIATELY as I was so excited. I SCANNED everything in my bathroom cupboards, under the kitchen sink, laundry room EVERYTHING! Anything that we had that wasn’t rated either Green or Yellow (0 to 6 out of 10) I DITCHED and went searching for healthier replacements!
So Go Ahead and download the Think Dirty App and get Scanning! Scan everything starting with your Laundry Care Products if you are not already using the SmartKlean Non- Detergent Laundry Ball. (**BUY LAUNDRY BALL HERE**) This app is just another way to to help you see why the SmartKlean Laundry Ball is your #1 Choice for all your Healthy Laundry Needs! 100% Free of Toxins, Residue-Free, No Harmful ANYTHING!
Check out this THINK DIRTY VIDEO. You won’t be disappointed.

Happy Washing!
From the Think Dirty site:


Think Dirty® is a project born out of a personal journey to understand the truths in the beauty industry. Due to family history of cancer, I decided to research into the many causes behind breast cancer, including ‘toxic’ ingredients in cosmetic and personal care products.
I never realized the environmental impact cosmetics had on our health, until I watched Annie Leonard’s “Story of Cosmetics”, which examined the pervasive use of toxic chemicals in our everyday personal care products.
There are hormone disruptor chemicals in many products that have been possibly linked to breast cancer. I was shocked the cosmetics industry was not regulated like the food and drug sectors. And like most women, my lipgloss and shampoo are products I would never think to describe as “toxic” or could contain cancer-causing chemicals.
Finding safer alternatives for myself was a huge challenge. Although many products are labeled “all-natural” or “organic”, there is little transparency in labeling cosmetics. There was also no real tool out there for consumers to find information easily. With my background in design and marketing, I wanted to develop and create something not only for myself but for others as well, and that’s how Think Dirty® was founded.
Think Dirty® empowers and educates the consumer on the cosmetics industry by allowing them to make an informed decision on what products to purchase. In 2012, Think Dirty® won the It’s a Start Competition Grand Prize by Digifest Toronto. The mobile app launched in Summer 2013 with more than 68,300 products listed.
As someone who has been touched by cancer in my family, I was a huge supporter of several pink ribbon-related events and fundraising efforts. I really wanted Think Dirty® to be a champion of non-partisan breast cancer awareness initiatives. This September, we partnered with the Breast Cancer Fund and their Campaign for Safe Cosmetics to promote safer cosmetics and personal products through daily habits.
However, Think Dirty® is more than just a mobile app – it’s a consumer revolution for safer cosmetics by learning one ingredient at a time, changing to cleaner options, one product at a time.
Join me to take back our power to vote for products that are safe, clean, and not “Dirty”. The time is now.
To a healthier and safer future.
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