UK’s top-selling grocery items revealed

Booze and snacks top the list of the UK’s best-selling items, revealed by global market and shopper intelligence firm IRI.
The list, compiled from sales data from UK multiples, convenience stores, independent grocers, newsagents and tobacconists over the last 12 months (Nov 13 – Oct 14) revealed that litre bottles of Smirnoff Vodka took the number one spot, with sales of £191m, followed closely by Walkers Crisps (six-pack) with total sales of £179m for the year.


TOP 10



Smirnoff 38% 1000ml Vodka Spirits



Walkers Crisps 6ct 150gr Crisps



Smirnoff 38% 700ml Vodka Spirits



Pringles 1ct 190gr Snacks



Coca Cola Standard 500ml 1ct



Kingsmill White Standard 800gr



Walkers Crisps 1ct 32.5gr Crisps



Warburtons White Standard 800gr (Toastie)



The Famous Grouse 40% 1000ml Whisky



Hovis White Standard 800gr


Vodka also took the third spot (Smirnoff 700ml), with Pringles fourth and Coca Cola Original (500ml) fifth. Famous Grouse Whiskey, Jack Daniels, Bell’s Whiskey and Gordon’s Gin all enter the top 20, alongside white bread, Cathedral City Mature Full-fat Cheddar and Lurpak Spreadable Butter.
Tim Eales, strategic insight director at IRI said: “It’s interesting to see what people are choosing to spend their money on. Clearly we have our favourites – we like salty things, we like alcohol and sugary drinks, so the things we choose to spend our money on are never going to make the list of most healthy products. It is surprising, but it presents a snapshot of what we like and what we’re buying.”
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