Marketing: 47 Facebook Statistics for 2016


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Here at Brandwatch, we love data. We love the statistics that this data provides too. Which is why we’ve collated this bumper list of Facebook statistics.

For some, these are just interesting factoids that titillate the mind and can later be brought out to impress friends over a coffee.

For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way.

Facebook historical facts

Facebook was launched on February 4, 2004, by Mark Zuckerberg and his Harvard College roommates

Initially called Facemash, then Thefacebook.

Originally only open to Harvard students. In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada

On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address

facebook historical statistics

Facebook financial statistics

Net income was $1.51bn for the first three months of 2016

Facebook’s IPO raised $16 billion, making it the third largest in U.S. history

Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.

Since 2012, it has spent more than $25 billion buying competitors such as Instagram, WhatsApp, and Oculus

Facebook has 12,691 employees

Mark Zuckerberg’s salary is only $1 a year

Which isn’t really a problem when your net worth is $48.9 billion

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Facebook user statistics

There are 1.71 billion monthly active users (as of July 2016)

823M of those are mobile-only users

There are 1.083 billion daily active users

47% of Facebook users only access the platform through mobile

83% of parents on Facebook are friends with their children

Facebook adds 500,000 new users every day; 6 new profiles every second

72% of all US online adults visit Facebook at least once a month

Worldwide, 38.6% of the online population use Facebook

The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200

Half of internet users who do not use Facebook themselves live with someone who does

Of those, 24% say that they look at posts or photos on that person’s account

Facebook statistics - globe

Facebook usage statistics

There are an estimated 81 million fake Facebook profiles

The most popular page is Facebook for Every Phone, with 509,772,152 likes

Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

80 million people use Facebook Lite – the app for the developing world’s slow connections

Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined

Users spend an average of 20 minutes per day on the site

Hive is Facebook’s data warehouse, with 300 petabytes of data

Facebook generates 4 new petabytes of data per day

Facebook now sees 100 million hours of daily video watch time

Users generate 4 million likes every minute

More than 250 billion photos have been uploaded to Facebook

This equates to 350 million photos per day

facebook data

Facebook marketing statistics

There are 50 million active small business Pages

But only 2.5 million of those businesses pay to be ‘active advertisers’

Although 75% of brands will pay to promote posts

Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015

78% of Facebook advertising revenue comes from mobile ads

Average advert click through rate on Facebook is 0.9%

Although adding a CTA button can lift click-through-rate by 2.85 times

In 2015, Facebook’s average advertising revenue per user was US$11.96

49% of users like a Facebook page to support a brand they like

40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them

Videos earn the highest rate of engagement, despite only making up 3% of content

Mobile advertising represents 80% of Facebook’s advertising revenue

Posts published on Thursday and Friday receive the highest engagement

So there you have it, the most up-to-date facts and statistics on Facebook that we could find.

While these statistics provide an interesting overview of Facebook users, tools like Brandwatch can provide real-time, in-depth insights and analytics about your audience, brand or competitors.

Brandwatch Analytics

Deeper insights. Smarter decisions. Brighter future.




Kit is a writer and marketing expert. When he’s not researching ways to make you better at said marketing, he’s often lost in foreign countries, or making pottery (or both).

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