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The best place to find out the most recent news about social is — you guessed it — on social media. Start by creating a stream on Twitter with popular social media hashtags. You can use terms like #socialmedia, #smchat, or #inboundmarketing — if you need more ideas, check out Hashtags.org. Avoid searching for a term that’s too general (like #marketing) because you’ll quickly see a swarm of tweets flooding into your stream.
HubSpot customers can create a stream using HubSpot Social Inbox. First, start by typing your hashtag into the search box at the top of the screen.
Then, check out your results. You will see a list of people and tweets matching your search term.
If you like the sampling of results that you see, you can create a stream with that hashtag.
If you’re not a HubSpot customer, you can save searches directly on Twitter in a very similar manner. First, search for the term you’re interested in using the search bar in the top-right corner of the Twitter homepage: