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We get it. You have a lot to say to your customers. Perhaps you are trying to welcome your new email subscriber, but you would also like to share details on your new product or service. Or maybe your objective is to update your customers on your latest news, but while you are at it you would love to make a sale too. Does this sound all too familiar? I think if we are all being honest, we can admit that we have been guilty of perhaps sending email with too much information.
So how much is too much?
When it comes to email, we have a lot to sort through and typically a short time to do it. If your email content covers too many topics or is too wordy, you are going to lose people. Most simply won’t take the time to read it all the way through, so to get the best results you need to be laser focused on your email marketing content. Here are three simple ways to make sure your emails are on point:
1) Define Your Objective
Before you even sit down to draft an email, clearly know in advance what your objective is. Would you like to welcome a new subscriber? Make a sell? Introduce a new product or service? Focus on only one objective per email.
2) State Your Purpose
In the subject line of your email, give your readers a clear and concise idea of what this email is about. Fun fact: Email’s with the subject line “Newsletter” decreased click rates by 19%. Therefore, make sure your subject line is attention grabbing.
3) Keep it Short
Keep your emails short and sweet. In the first sentence or two, clearly let readers know the exact purpose of your email. Follow that up with content on your topic and then wrap it up with a concluding sentence or two that provides a clear call-to-action.
By consistently following these three simple tips, your emails should be read in their entirety more often and you’ll have happy email subscribers who will know you value their time and business!
Want to learn more about email marketing? Check out the link below to sign up for email deliverability 101 & 201 classes and become an expert.